No-mascara makeup is one of the more unexpected trends to dominate BeautyTok. Makeup artists and content creators first made a case for mascara-less looks in summer 2023, when lifestyle influencer ...

We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

Ghost lashes refer to the barely-there, ultra-natural alternative to traditional mascara. Instead of bold, voluminous lashes, ...

As the aforementioned hashtag displays, people are crafting full beats—eye looks included!—without a slick of mascara. It's at once effortless and impactful, which has officially become my ...

As previously discussed, ghost lashes are a barely-there look achieved by a lack of mascara. "This effortless style gives ...

Shopping Writer Meghan just tried TikTok's favourite lash growth serum-infused mascara that promises fuller lashes with every ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

Makeup Artist Bobbi Brown shares how to achieve a no-makeup, makeup look in four simple steps. Plus, she shares the products she uses for a natural glow.