The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

The rollout of Nike’s collaboration with Kim Kardashian’s shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.. NikeSkims, the ...

Initially a distributor for Japanese brand Onitsuka Tiger, it became Nike Inc. in 1971, named after the Greek goddess of victory. That same year, the "Swoosh" logo was introduced, ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too heavily on D2C and performance marketing.

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims. The joint womenswear label will debut its first collection in the United States in spring 2025, ahead of its global 2026 rollout.

Nike said the new brand, called NikeSkims, would include training apparel, footwear, and accessories for women. Skims was launched in 2019 and is valued at around $4 billion.