Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with online gaming platform Roblox. Nikeland ...

After dominating the real-world sportswear market, Nike is ready to conquer the virtual world with the recent unveiling of their all-digital “NIKELAND” on the Roblox gaming platform.

Nike and Roblox previously teamed for Air Max Day in 2019, where players had an opportunity to obtain an avatar bundle comprised of three characters inspired by Nike’s Throwback Future Collection.

On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current iteration, Nikeland includes minigames such as tag, dodgeball and the floor ...

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Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon the expertise of Nike’s newly acquired metaverse agency, RTKFT, in order to ...

Roblox and Nike have partnered to bring a new sports based experience, Nikeland, onto the platform. Nikeland will feature buildings and fields based on Nike's headquarters, including detailed arenas ...

Nike’s latest collaboration ... pieces from the ACG and Tech Peck apparel lines as well as classic Air Force 1 and Blazer silhouettes. Nike and Roblox’s Nikeland is free for anyone to ...

Popular video game Roblox Corporation RBLX is getting support from a newly public company using their metaverse to appeal to a new demographic of fans. What Happened: Nike Inc NKE announced ...

Nike has partnered with Roblox to create a virtual world called "Nikeland." Users will be free to dress up their avatars in Nike apparel, including clothes and sneakers. The sports giant has ...

Nov 18 (Reuters) - Nike Inc (NKE.N), opens new tab on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp ... a buzzword in the tech industry ...