This decision was made by Nielsen and will affect the value and utility of your Nielsen data and tool licenses," Halley said. "Rest assured, we have a clear path forward to maintaining the ...

Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics ...

Advertisers broadly approve of Nielsen's decision to incorporate first-party data from streamers, according to Advertiser Perceptions research ... this new measurement tool, which has been ...