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Nielsen, the company that provides television ratings, is catching up with the times: It said that in the fall, it would begin including online streaming in its ratings.
Former Secretary of Homeland Security Kirstjen Nielsen's dedication to the president's immigration agenda led to failures from both a humanitarian and an enforcement perspective, said immigrant ...
Commercial TV has one central objective: to make money. The popularity of programs is closely monitored so advertising prices can be set. But the TV monitoring agency Nielsen is having trouble ...
Chicago-based NIQ Global Intelligence is offering 50 million shares at $20 to $24 each, according to a securities filing.
Nielsen eyes online viewers The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall.
ORLANDO, Fla. — Nielsen has teamed up with a provider of digital grocery tools and a grocery media network to offer consumer packaged goods companies a view into consumers' online supermarket ...
Richard Pacheco was named to overseen global partnership strategy for Nielsen. He will report to Akhil Parekh, the ...
The Nielsen Company officially launched Oct. 15 its two new mobile and Internet measurement services, Nielsen Online and Nielsen Mobile. Nielsen Mobile combines recently acquired Telephia, a provider ...
Our TV viewing habits have migrated to online platforms like Netflix, Hulu, and network websites. Unfortunately Nielsen, the organization that measures TV viewership (among other things), has been ...
Manish Bhatia, a key player inside Nielsen's organization who most recently was president of global services and U.S. sales for Nielsen Online, has been named president of advanced digital ...
Nielsen released a solution for cross-platform audience measurement that doesn't rely on third-party cookies to track the online activities of consumers and how they respond to advertising. The TV ...
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