Nielsen, the ratings company, says it has a way to track what TV shows are trending on Twitter and Facebook, which will give producers and advertisers a better way to measure audiences.

Nielsen plans to pull in online viewing data from 7,500 of the 12,000 households in its National People Meter Sample. Those 7,500 households represent about 20,000 people and 12,000 computers.

Our TV viewing habits have migrated to online platforms like Netflix, Hulu, and network websites. Unfortunately Nielsen, the organization that measures TV viewership (among other things), has been ...

Advertisers Push Nielsen To Count Online Viewers Commercial TV has one central objective: to make money. The popularity of programs is closely monitored so advertising prices can be set.

Nielsen Online Basket View insights are slated to be available to CPG manufacturers in third quarter 2011, Nielsen said, noting that it plans to measure approximately 30% of all online U.S. ...

Nielsen Online will offer measurement capabilities enabling clients to make informed business decisions about their digital strategies, including Internet media and market research products; ...

Manish Bhatia--a key player inside Nielsen's organization who most recently was president of global services and U.S. sales for Nielsen Online--has been named president of advanced digital ...

Third place went to The Handmaid’s Tale, which ended its six-season run on May 27. The series generated 900M minutes viewed ...

Ratings agency says its Nielsen Online Campaign Ratings will track online advertising faster and more accurately and tie together a company's Web, mobile, and TV advertising.

Nielsen eyes online viewers The major broadcast and cable nets should take a big step forward in monetizing Internet viewing of full-length programs this fall. Plus Icon Film Plus Icon TV ...