Nielsen, the ratings company, says it has a way to track what TV shows are trending on Twitter and Facebook, which will give producers and advertisers a better way to measure audiences.

Nielsen plans to pull in online viewing data from 7,500 of the 12,000 households in its National People Meter Sample. Those 7,500 households represent about 20,000 people and 12,000 computers.

Our TV viewing habits have migrated to online platforms like Netflix, Hulu, and network websites. Unfortunately Nielsen, the organization that measures TV viewership (among other things), has been ...

Nielsen put out its latest figures on the state of the advertising market this morning, and Internet advertising continues to be the fastest-growing medium, but it remains a small player. Global ...

Advertisers Push Nielsen To Count Online Viewers Commercial TV has one central objective: to make money. The popularity of programs is closely monitored so advertising prices can be set.

Nielsen’s online ratings company, which monitors hits to websites, says that the Official Site has shown a market increase in hits over the past six weeks, as around 573,000 unique visitors hit ...

Nielsen Online will offer measurement capabilities enabling clients to make informed business decisions about their digital strategies, including Internet media and market research products; ...

Nielsen released a solution for cross-platform audience measurement that doesn't rely on third-party cookies to track the online activities of consumers and how they respond to advertising. The TV ...

The NAA has issued another of its regular updates on the state of the U.S. daily newspaper Web audience. As usual, the numbers, sourced from Nielsen Online, sound impressive: Newspaper Web sites ...

Nielsen is taking a big step today. The consumer analysis research organization announced Friday that it will now extend its TV viewing ratings to the Web. To be specific, Nielsen is expanding its ...