The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...

The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable, satellite set-top boxes and smart TVs ...

NEW YORK (AP) — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

Feb 3 (Reuters) - Media giant Paramount Global (PARA.O), opens new tab and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS ...

Bob Iger's empire kept the Google-owned platform at bay in Nielsen's monthly media distributor rankings for December. By Erik Hayden Executive Editor, Business As last year wound down, the Disney ...

In recent weeks, we've been looking at the Mountain West and Pac-12 split and how that will impact both conferences. We ...