Global CEO of Nielsen, Karthik Rao, discusses plans to strengthen company's presence in India and drive global growth.

Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing media market. The expansion includes 1,500-seat offices and strategic ...

Karthik Rao spent his formative years in Chennai and began his professional life in India before moving to the United States ...

India's media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences ...

Nielsen, a global leader in audience measurement, is ramping up investments in India to tap into its rich tech talent and ...

Nielsen, a global leader in audience measurement, data, and analytics inaugurates its new offices in Mumbai and Bengaluru to expand operations, drive growth and build on its tech ...

Having grown up in Chennai, Karthik Rao, the global CEO of Nielsen, is returning to his roots to strengthen the company’s presence in India, creating more jobs and developing products that will ...

Contrary to popular notion that the Indian bowling attack is not capable of taking 20 wickets if the conditions are not conducive, Nielsen feels that Zaheer Khan and Co. are a consistent bowling unit.

Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media ...

With IPL’s digital reach hitting 550-600 million in 2024, the partnership between JioHotstar and Nielsen is promising to ...