The Nielsen Co. said Monday that it has agreed to acquire the remaining 42% stake in BuzzMetrics, which tracks and analyzes online consumer-generated media, that it doesn't already own.

The newly formed Nielsen BuzzMetrics boasts a client list including Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Showtime, Sony, Target, and Toyota, 14 of the top 15 ...

In the run-up to this week's Consumer Electronics Show in Las Vegas, a 20% increase in CES-related discussion has registered on newsgroups, blogs and message boards compared with the same period a ...

Nielsen Co., which owns 58% of BuzzMetrics, Monday said it agreed to acquire the remaining shares of the word-of-mouth media tracking firm, which will be merged with online measurement firm ...

Nielsen Online will consolidate the company’s Nielsen//NetRatings and BuzzMetrics services. The move will give marketers the chance to measure and examine users’ consumption of online content, ...