The Nielsen Co. said Monday that it has agreed to acquire the remaining 42% stake in BuzzMetrics, which tracks and analyzes online consumer-generated media, that it doesn't already own.

The newly formed Nielsen BuzzMetrics boasts a client list including Canon, Comcast, Ford, General Motors, HBO, Kraft, Microsoft, Nokia, P&G, Showtime, Sony, Target, and Toyota, 14 of the top 15 ...

In the run-up to this week's Consumer Electronics Show in Las Vegas, a 20% increase in CES-related discussion has registered on newsgroups, blogs and message boards compared with the same period a ...

BuzzMetrics, a tech firm with a Cincinnati office that specializes in research and technologies to mine, measure and analyze online resources, is being fully acquired by the Nielsen Co.

Nielsen also owns 60% of NetRatings, and plans to buy the rest by the second or third quarter of this year. Upon completion of the BuzzMetrics and NetRatings transactions, Nielsen’s premiere Internet ...

VNU said that it would own 50.1% of BuzzMetrics and that the company would operate under the trade name Nielsen BuzzMetrics. Advertisement. More to Read .

Nielsen Co., which owns 58% of BuzzMetrics, Monday said it agreed to acquire the remaining shares of the word-of-mouth media tracking firm, which will be merged with online measurement firm ...

Feb 3, 2009 - This Nielsen BuzzMetrics service monitors blogs, trends, conversations, and search traffic to bring us an overview of what sites, features, and concerns are dominating our on-line ...

Using Nielsen BuzzMetrics’ Internet-tracking technology, Diabetes*Buzz reviews consumer-generated messages on the Internet to provide critical insights into attitudes, ...

As recommendation community sites gain popularity, The Nielsen Company sees an opportunity to advance its Buzz Metrics system while finding a platform that could further link its various business ...