Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary public attitudes and actions. Iconic messengers have proven to be effective ...

We often view government as detached from and unresponsive to everyday citizens. But there are exceptions, brought to life by ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Smokey the Bear to be outfitted with vest for paper mill party Working on clothing for the “Smokey the Bear” statue in Smokey Bear Park is becoming more familiar for large-scale seamstress Loni ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they ...

In it, she calls for a New Mexico wildfire prevention campaign built on New Mexico’s Smokey Bear program and modeled after Utah’s successful FireSense Program. She states that “the ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers. "Smokey Bear: The Rudy Wendelin Collection ...

Was there ever a real Smokey Bear? Kind of. In 1950, crews battling a wildfire in New Mexico heard there was a bear cub alone near the fire line. The blaze nearly killed about 30 firefighters ...

Drivers may be able to rep Smokey Bear, Mt. Saint Helens or historic Whidbey Island after this year's legislative session.

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...