Product and event names are also important and should be included as well. One of the most frequently omitted elements of a press release is the dateline city that the news originates from.

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What to Include in a New Product Launch Press Release While all press releases follow a similar template, product launches have a few special considerations. Here's what to focus on to make your ...

Launching a new product? Better get your product launch ... Tailor your message: prepare a template for your press release, but tweak the content to suit your audience and publication.

Whether you're announcing a new product, a company milestone ... The release below is a good example of a typical press release template for a product launch, including a powerful subject line.