Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on ...

With so many key entry and engagement points and possibilities, many have abandoned the idea of a funnel entirely. Today, in this digital age of mobile, social media, and brave new ... sales that ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

qualified traffic (qTraffic). It was leveraged as a mid-funnel KPI to help generate new prospects through brand campaigns, and "hand them off" to lower funnel activiations. qTraffic is a unique ...