Groysberg, Boris, Brian L. Walker, Sascha L. Schmidt, and Gamze Yucaoglu. "From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen." Harvard Business School Case 425-040, ...

Bayer Leverkusen have had several near misses over the years to earn the nickname Neverkusen, but the barb is now a thing of the past with a first Bundesliga title in a record-breaking season.

Undefeated Bayer Leverkusen secured their first Bundesliga title on Sunday with a 5-0 victory over Werder Bremen, breaking an 11-year stranglehold on the league by Bayern Munich. Xabi Alonso's ...