Research firm Nielsen/NetRatings will launch a service tracking how consumers use financial Web sites--the first of a series of efforts to focus on specialized industries. On Monday, the company ...

Nielsen’s "Media Distributor Gauge" report for June showed that Netflix (NASDAQ:NFLX) saw the largest gain among media distributors, adding 0.8 share points during the month versus May to finish with ...

Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer - 03/08/2023. As Fox Advertising Sales' first EVP, chief ad research and analytics officer, Mazumdar will oversee sports, ...

Mazumdar rejoined in 2016 as Nielsen’s Chief Data and Research Officer. Among his responsibilities was overseeing the building out of Nielsen ONE, its cross-platform measurement initiative.

Nielsen Co. US, a media and marketing research and data company, agreed to pay $570,000 in back wages to nearly 1,000 applicants following allegations of discrimination in the company’s hiring ...

For this research, Nielsen developed a methodology to evaluate the effectiveness of contextual targeting amongst consumers in the UK, leveraging a controlled media environment. The research surveyed ...

MLB Hall-of-Famer, 8X All-Star and World Series Champion Pedro Martinez Among Iconic Speakers; CNBC Returns as Media Partner; Sponsors Include BODYARMOR Sports Drink, Boston Red Sox, Heineken ...

About Nielsen Consumer & Media View. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and ...

TV + Video Insider Summit October 6 - 9, 2024, Austin OMMA Awards October 16, 2024, NYC Brand Insider Summit CPG November 17 - 20, 2024, Santa Barbara ...