Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market. ... "For Gen Z and Gen Alpha, ...

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

In Tuesday’s news release, Roblox said it had identified a key advertising opportunity with “tens of millions” of Gen Z users, generally defined as 13 to 28 years old.

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Sony Is Using Roblox to Market ‘Karate Kid: Legends’ to the Next Gen (Exclusive) How else are you gonna teach Gens Z and Alpha to wax on and off?

Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up ...

Dive Brief: Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, ...