For the Emirates NBA Cup 2024, all 30 NBA teams will be randomly drawn into groups of five within their conference based on win-loss records from the 2023-24 regular season.

The Emirates NBA Cup 2024 tips off on Nov. 12 and will once again feature playing courts with a bold and distinctive style.

After one season, the NBA is renaming its in-season tournament competition, thanks to a new partnership. The NBA announced a deal with the Dubai-based Emirates airline, which will become the title ...

Emirates unveiled its new NBA-themed A380 on October 18. It features a striking bold blue livery with red engine cowlings, the NBA logo, and a basketball trail on the fuselage.

Emirates Airlines’ A380 flies Dubai to New York with elaborate NBA-Themed design and sports-themed extras in-flight. Available Nov 1 - Dec 17 Emirates Air The real fun lies on the inside.

Emirates has fully repainted one of its Airbus A380s with a striking bold blue livery in partnership with the National Basketball Association (NBA). The new livery captures the spirit of the ...

The NBA's second annual in-season tournament will begin November 12. Here is a look at the groups, schedule and format.

As part of their NBA Cares Finals Legacy Projects, the NBA and Emirates unveiled refurbished and upgraded facilities at the Boys and Girls Club of Oklahoma County Friday.

The Emirates NBA Cup trophy touched down in New York yesterday to coincide with the start of the Emirates NBA Cup 2024, following its journey from the airline’s hub in Dubai. As the Official ...

Emirates has denounced “alarming” videos of a plane crash circulating on social media as “fabricated” and “untrue”. Videos on TikTok and X/Twitter of Airbus A380 and Boeing 777 ...

Emirates, the Official Airline Partner of the NBA, offered youth in Paris last week an unforgettable experience with NBA Legend Joakim Noah. Showing 15 kids from a local organisation, Sport dans ...