The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...

The Los Angeles Lakers won the NBA’s inaugural in-season tournament on Dec. 9. The competition will boast a new name, the Emirates NBA Cup, this fall / Candice Ward-USA TODAY Sports ...

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league's in-season tournament — which will have a new name — and have ...

Emirates has fully repainted one of its Airbus A380s with a striking bold blue livery in partnership with the National Basketball Association (NBA). The new livery captures the spirit of the ...

After the NBA's All-Star break, officials have a new look on their jerseys. The league unveiled a partnership with Emirates on Feb. 8, the same day as the NBA's trade deadline.They announced the ...

Emirates Air's A380 flies Dubai to New York with elaborate NBA-Themed design, November 1 through December 17. NBA-themed extras will be available in-flight. The NBA’s partnership with Emirates ...

The NBA turned to a Middle East partner to help boost its nascent in-season tournament. The league announced Thursday that Emirates, the Dubai-based airline, secured naming rights for the NBA Cup ...

The Emirates NBA Cup 2024 tips off on Nov. 12 and will once again feature playing courts with a bold and distinctive style. Official release October 24, 2024 9:30 PM ...

Emirates airline has forged a multi-year sponsorship deal with America's NBA basketball league, it said on Thursday, as the carrier seeks to raise its profile in the United States.

We are less than 10 games into the NBA season, and yet the second annual in-season tournament is already nearly upon us.Beginning Tuesday, Nov. 12, the 2024 tournament, rebranded as the Emirates ...