Myntra's Glamstream blends content and commerce. It personalises shopping through influencer, user, and celebrity videos, ...

E-commerce fashion brand Myntra has expanded its content-to-commerce strategy with the launch of its new shoppable content ...

Talented makes Myntra's first 'press ad', literally As part of the campaign, the brand joined hands with laundry chain UClean and turned the laundry sheets that are placed within freshly-ironed ...

Myntra launches Glamstream, a shoppable entertainment platform featuring 500+ hours of content with celebrities and creators, ...

Myntra estimates that the rapid expansion of smartphones from 120-140 million in 2014 to 600-700 million in 2020 will provide the base for creation of an inclusive market for fashion shopping.

Online fashion retailer Myntra will reopen its mobile website on Tuesday, as it seeks to avoid missing out on customers, especially first-time web users, who don’t use the company’s mobile app ...

Myntra Minis will enable people to engage with bite-sized ... Myntra, said, “We are excited to launch Myntra Minis, an industry-first feature that combines the engagement of short-form ...