This is the latest in a number of innovations from Premier Foods. Last month, under its Mr Kipling brand, the firm introduced two new small cake offerings, Layer Cakes and Double Chocolate Cakes.

Chief executive Alex Whitehouse said the uptick in branded sales was “driven by the strength of our innovation programme with ...

ST. ALBANS, UK — United Kingdom company Premier Foods is launching baked treats brand Mr Kipling in the United States for the first time. Since the late 1970s, Mr Kipling has held the title of ...