Mountain Dew has discontinued Major Melon, Spark, and Frost Bite, leaving fans upset. See which new flavors are replacing them.

The rotation of varieties and flavors can leave fans dizzy. Last summer, Mountain Dew introduced three new flavors: red Star ...

PepsiCo will once again aim for awareness on behalf of a still-nascent brand with its big game commercial. For the second ...

In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...