But the company closed out the week with one more final detail: the model's logo. The story of Tesla's Model 3 logo Anyone following Tesla closely knows the background story on the logo.

In a rather short but nonetheless informative and interesting interview with Automobile, Tesla chief designer Franz von Hozhausen details how the Model 3 design came to be. Though not a household ...

claiming the Silicon Valley automaker’s proposed logo for its upcoming Model 3 sedan, comprised of three horizontal stripes, was too similar to Adidas’s own “3 stripes mark” (typically ...