Marketing Interactive11d
Weekly roundup: MIXUE’s controversial job ad in Malaysia
This week, we explored whether Chocolate Finance's CEO could rebuild trust after a post-withdrawal blunder, Malaysia's VoxEureka expanding into Singapore and Indonesia, and MIXUE Malaysia's new ...
Newsday10d
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. A customer orders an ice cream at Chinese Franchise Mixue ice cream & tea ...
EURweb11d
Mixue Ice Cream & Tea Becomes World’s Largest Food Chain, Surpassing McDonald’s
Its expansion has also reached countries like Indonesia, Vietnam, and Malaysia. Founded in 1997 by Zhang Hongchao in Zhengzhou, Henan province, Mixue Bingcheng, which translates as Mixue Ice Cream ...
ABC News9d
Make room Starbucks and McDonald's. China's Mixue and other brands win fans in Southeast Asia
India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. Nearly all of Mixue's ...
WTOP News9d
Make room Starbucks and McDonald’s. China’s Mixue and other brands win fans in Southeast Asia
India and Vietnam account for roughly two-thirds, while there are relatively more Chinese brands in Singapore and Malaysia, which have sizable Chinese-speaking populations. Nearly all of Mixue’s ...