Relevance ties the design to your brand’s values and mission. A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose.

Swooping onto the scene, Bieber's cryptic new clothing brand, Skylrk, is a dramatic shift from the candid, playful appeal of Drew House, marking a new era of minimalist design.

Intel's got a whole blog post about how the logo refresh aligns with its renewed identity and focus. It's a text wall of marketing jargon, but here's the most important bit: The new look and feel ...

Sports team logos, human likenesses, movie posters, television shows — it doesn't matter what it is; minimize the details within and it gets crazy love. In short, simpler is better.

Or not. Either way, we're telling you about it. The logo change, which you see above, was revealed to the world over on the Ubisoft Blog along with a look at the company's logo changes over the years.

Similarly, the logo is silver on the Find X6 Pro. The move to a black and white color scheme is in line with the current trend towards minimalist design in the tech industry.

New MINI Logo Mixes Retro-Modern Elements With Minimalist Design Published: 13 Dec 2017, 13:57 UTC • By: Mircea Panait 25 photos ...