When did we become so defined by our assigned generation? Did it start when Gen X joined the Baby Boomers in calling the ...

Across TikTok, thousands of Gen Zers have posted videos romanticizing things that are typically associated with millennial ...

If you remember the days of playing outside all day, before helicopter parents and social media were a thing, it turns out ...

Deloitte’s latest media trends report shows younger audiences prefer social media stars over traditional TV and film—forcing ...

Despite living through a financial recession, millennials were still excited for the future — something Chelsea Fagan doesn't ...

Gen Z and Millennials are the most charitable age groups – both giving an average of more than £500 a year. This is twice as ...

The leggings generation may be going astray on TikTok, favouring individuality over ‘beauty is pain’ — but debates remain.

Gen Z is about to become the richest generation alive, according to new research by the Bank of America Institute.

The dream of owning a home is slipping further from the grasp of young Americans. A new report from Redfin reveals that ...

Rising new vehicle prices and average monthly lease payments exceeding $700 have made lease buyouts more appealing.

Clearly, Zoomers aren’t batting an eye at what it costs them to attend these concerts — because new data from Rakuten ...

A study of 4,000 adults found that one in three of those aged under 28 have increased their charitable giving due to a ...