Tracking and activating on what's happening in the mid-funnel. To understand what's happening in mid-funnel, you need tools to provide this ICP fit and intent intelligence. Account-based marketing ...

When we study drop-off rates through the funnel, the volume of search data and site visitation data mid-funnel are orders of magnitude greater than the transaction data at the bottom. Each stage in ...

Discover the 3 types of bottom of funnel keywords and why you need to get these high converting keywords to work for you more than the top tiers.

In order to make the most effective ROI-driven, top and mid-funnel marketing decisions for your brand, it's important to see the full picture.

It's not difficult to understand why allocating budget to top-of-funnel and mid-funnel marketing is a challenge for CMOs facing pressure from the top.

Duck and cover. Declaring a social pivot to mid-funnel marketing is Aflac’s way of saying that it’s serious about social. The company has “dabbled” in Snapchat before, but the #DuckVibes campaign is ...

Influencer marketing already requires that creative be uniquely designed, for it is a platform, and not just in terms of format, but also tone and content. That filter needs to be considered in ...

Building the marketing engine that makes full-funnel performance media possible and successful should always be a top priority. Brands must make sure they understand how their data, content, channels, ...

Reddit accounts for a fraction of overall social media spending, but its platform revenue is expected to grow substantially ...

Discover a full-funnel approach to drive product page rankings using a mix of link building and SEO content marketing. SEJ STAFF Heather Campbell June 14, 2023 ...