Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

Performance marketing is often misunderstood as something that ... whereas email campaigns or retargeting ads may perform best in the mid- and bottom-funnel stages. That's where your channel mapping ...

The marketing funnel is where the magic happens ... you will not risk losing the customers who are using your application and are typically dropping out mid-funnel. The only way to do this is by ...

The traditional marketing funnel has been transformed by the creator ... marketing technology benefits organizations of all sizes. Mid-market brands can now access enterprise-grade tools to ...

The mid-funnel is where curiosity converts into consideration ... A full-funnel, data-driven approach to marketing is essential for navigating complexity, delivering sustained value, and unlocking ...

If you read the article to the end, you'll get a bonus resource that will let you analyze and improve your content marketing funnel or build one from scratch. Our survey, conducted in mid-2020, found ...

Investing in brand awareness via upper and mid-funnel marketing not only drives long-term growth but can also have a direct impact on the bottom line. Organizations should decide whether to seek ...