Research and insights have been integral to Afterpay’s meteoric rise. At XM Live: Succeeding in the Age of Experience Transformation, Afterpay’s Head of Product Research Daniel Camilleri ...

Using a variety of product-research tools and methods, you can take the guesswork out of launching a new product. Clearly Define Your Product. You might think that you're selling a widget, ...

This research method helps companies test new product ideas, identify unexpected issues and learn more about consumers' expectations. Therefore, it allows for a more complex understanding of ...

Assessments of your market and competition inform critical decisions in areas such as product design or service offerings, price, marketing methods, and business location. That means accurate and ...