Justifiable market research objectives • The minimum sample size • A sample structure that matches the objectives and methodology • An incentive that reflects the expertise of the respondent ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

VARBusiness collaborated with Answers Research to develop a survey that would provide practical data in the areas of partnering, customers, vendor/product relationships, finance, competition and ...

As the job title implies, those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior and communications can also be helpful in this position.