Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods.

Again, a qualitative methodology shows its worth. In the previous examples, a qualitative method was used because the research questions warranted it.

What sets Hootology apart is the ability to understand the “why” behind the irrational human mind, at scale, to provide more ...

In qualitative research, you usually work with smaller groups. That means the results might not represent larger populations, making it tricky to generalize your findings beyond your sample.

The Focus Group Research Method. A focus group is a common qualitative research technique used by companies for marketing purposes. A focus group typically consists of a small number of ...

Qualitative research methods, such as interviews, certainly have a place within dentistry, particularly for problem definition, hypothesis generation, evaluation and for exploring subject areas ...

The main dimensions of the debate about the relative characteristics and merits of quantitative and qualitative methodology are outlined, emphasizing the philosophical issues which underpin much of ...

Selecting the appropriate method for a given research question is an essential skill for organizational researchers. High-quality research involves a good fit between the methods used and the nature ...