This initiative complements Meta’s broader efforts to reduce the carbon impact of concrete throughout its data center ...

Bayesian optimizations apparently build better slabs Social media giant Meta has created an AI model to come up with new ...

If your paid campaigns are hitting performance ceilings, the fix may not be in your ad account, but your website.

Meta used AI models to come up with concrete recipes that are faster-curing than man-made ones, while also cutting carbon ...

Meta's new ad expansions -- which update the company’s “Value Optimization,” “Incremental Attribution” and “Value Rules” tools -- are designed to help advertisers tackle multiple KPIs.

Meta advertisers have heard a lot about Advantage+ this year. Advantage+ is not a new streaming service, despite the “plus.” And it’s not a healthcare plan, though it sounds like one. It’s Meta’s ...

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting.

But Meta will use AI and performance data to determine who the right audience is. If you would like to provide input, advertisers have two options: Audience controls.

Meta’s successful performance in Q4 has undermined the bearish thesis. The company’s apps continue to gain traction and rise in popularity which indicated that Meta’s growth story is far ...