Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

With Meta recently opening up Threads ... Threads feed ads via the API will be available for the Reach, Traffic, and Website Conversions objectives. Threads feed ads also won’t be available ...

Meta said advertisers focused on maximising the value of conversions rather than total number of conversions, saw a 12% ...

Meta also leans into AI to adapt to the post-iOS 14 landscape. Advantage+ Shopping Campaigns and the Conversions API help automate targeting and placements while making up for lost third-party data.