Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

To help businesses achieve better overall advertising performance, Meta is expanding its suite of products – such as Value Optimization, Incremental Attribution, and Value Rules – that allow ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

Meta said advertisers focused on maximising the value of conversions rather than total number of conversions, saw a 12% ...

With Meta recently opening up Threads ... Threads feed ads via the API will be available for the Reach, Traffic, and Website Conversions objectives. Threads feed ads also won’t be available ...