Disney’s new “Little Mermaid” drives a wave of business for the mermaid industry. The new film is expected to pull in more than $100 million at the box office.

The market for mermaid tails was valued at $143 million last year, according to MarketWatch, ... Finfolk isn’t resting on the “mermaid summer” wave to carry them to more business.

Give them those beautiful mermaid waves and volume with this Aria Beauty Mermaid Styling Set ($150). It comes with a digital one-inch flat iron, a paddle brush, a tail comb, two alligator clips ...

The growing mermaid industry just caught a major wave as Disney’s live-action “The Little Mermaid” remake splashed into theatres. It’s opening on Memorial Day weekend brought in $117.5 ...

Mermaid toys, blankets, jewelry, even pet outfits came to market. Even more unusual, adult women could pop for $300 “seamless, neoprene/Silicone, swimmable tails.” ...

The mermaid craze seems far more inclusive now, thanks to Disney's new remake of "The Little Mermaid." ... Mermaid tails can weigh 30 to 40 pounds — and cost $500 to $6,000. ...