How frugal Sprite bottled an internet meme without breaking the bank. Sprite and Havas Atlanta won at The Drum Awards for Social Media 2022 in the low-budget category for Spicy Sprite.

According to Know Your Meme, McDonald’s Sprite was first meme-ified in 2017 when a member of Brockhampton simply tweeted “mcdonald’s sprite taste different” [sic].