As more companies are finding out, programmatic is more than just a way to automate media buying and spend marketing budget wisely; it is a secret key to driving personalized, efficient, and ...

Every message, social media post, product release, email, and ad is fighting for your audience's attention. But knowing the other side of the story, the buying process, is equally important for good ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

IBM, the tech company, and Unilever, the consumer packaged goods manufacturer, joined forces to experiment with using blockchain technology in the media-buying process ... executive partner/global ...