Engage stakeholders early Involving all relevant stakeholders from the start ensures measurement ... visual styles, principles, and components that can be applied across digital platforms - the ...

Walled gardens, blind spots and data limitations in an ever-changing ecosystem mean we must rethink our approach to measurement ... leveraging a holistic measurement framework to bring it all ...

Modern measurement must take a signal-agnostic approach, with an adaptable framework that integrates a diverse range of identifiers, from publisher-provided identifiers and first-party data to ...

The streaming wars might mean you have way more options when it comes to platforms and content for entertainment. But ultimately, paying for all those options is going to look a lot like the high ...

is launching a cross-platform measurement framework. Backed by national TV networks, the framework, called XPm, will provide a more standardized approach to metrics and technical requirements ...

Tesco Media is extending its retail media offering with a new measurement framework, which it claims will demonstrate ... The retailer claims the full-funnel measurement approach includes a range of ...

GroupM has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative ...