Engage stakeholders early Involving all relevant stakeholders from the start ensures measurement ... visual styles, principles, and components that can be applied across digital platforms - the ...

Walled gardens, blind spots and data limitations in an ever-changing ecosystem mean we must rethink our approach to measurement ... leveraging a holistic measurement framework to bring it all ...

Modern measurement must take a signal-agnostic approach, with an adaptable framework that integrates a diverse range of identifiers, from publisher-provided identifiers and first-party data to ...

is launching a cross-platform measurement framework. Backed by national TV networks, the framework, called XPm, will provide a more standardized approach to metrics and technical requirements ...