Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly Made An Employee Scrub Her Toilet. 3w. D o you know this woman? If not, let me explain.

Matilda Djerf/Insatgram. Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, ...

Matilda Djerf apologized amid backlash to a recent Djerf Avenue exposé. 12 The influencer took to Instagram on Tuesday, less than one week after the report came out.

Matilda Djerf, 25, is a business owner and influencer with over 2.7 million Instagram followers. In 2019, she and her boyfriend decided to start Djerf Avenue without a business plan.

Matilda Djerf’s company issued copyright strikes on creators promoting affordable alternatives to her clothing line, sparking renewed debate on the ethics of promoting replicas on TikTok.

All of a sudden the effortlessly cool Matilda Djerf was no longer cool, or even good. [Related: COLUMN: Hollywood hates women] Djerf faced so much backlash she deactivated her TikTok account. People ...

Matilda Djerf reportedly told AFT that she takes the criticism "very seriously" and is "truly sorry." She said she didn't "relate to all the claims that have been made" but is actively working ...