Now in its 12th edition, Marketing Management is the most widely used text in graduate business schools, having been translated into more than 25 languages. Kotler has produced dozens of other books, ...

Editorial Guidelines. Devising an effective text message marketing campaign means making use of the right tools. We chose the best text message marketing software that gives businesses a ...

Here are five situations when using plain-text emails can make good sense. Although these are bulk emails typically sent by marketing automation platforms, using a plain text format gives them the ...

If you upset a user, he or she has the power and right to unsubscribe easily. Along with other best practice in text message marketing, one of the fastest ways to upset mobile database subscribers is ...

This online data science specialization is ideal for learners interested in tackling advanced advertising and marketing analytics using three advanced methods: text classification, text topic modeling ...