Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall ...

Access of our Marketing Operations Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

The new State of Marketing Data 2025 report focusing on the challenges and opportunities defining the future of marketing ...

Marketing operations leaders should understand and embrace new facets of their evolving role and establish a plan to propel their organization into a successful future. In 2021, there are five ...

Next, you can lean on your marketing operations function to facilitate alignment with your customer data strategy. Marketing teams rely on accurate, up-to-the-minute customer data to provide ...

None of them featured marketing workflow and marketing operations software until last week. Adobe acquired Workfront , a marketing workflow, project management and Digital Asset Management (DAM ...

Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...

In fact, marketing operations pros have become so difficult to find, acquire, and retain, we now refer to them as purple unicorns. These unicorns have a rare and multifaceted skill set, combining ...

ARLINGTON, VA; November 3, 2021— Today, PBS announced several promotions within its Digital & Marketing, Technology & Operations, Foundation and Human Resources functions. Digital & Marketing ...

Versant has appointed a new suite of leadership hires across its marketing, news editorial standards, technology operations and legal divisions, the company announced Wednesday. As a part of the ...

When Costco recently announced plans to set up a Global Capability Center (GCC) in India, it added its name to a growing list ...

Triple Helix's newest executive has a career spanning technical operations, sales, and executive management, most recently ...