Influencers often highlight the impact and potential of RevOps, painting an aspirational picture. But their advice can ...

In fact, 89% of executives agree that Marketing needs to align around the same success metrics as Sales. Implementing a Revenue Marketing model—one that recenters marketing metrics on opportunities ...

The new State of Marketing Data 2025 report focusing on the challenges and opportunities defining the future of marketing ...

Access of our Marketing Operations Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

Marketing operations leaders should understand and embrace new facets of their evolving role and establish a plan to propel their organization into a successful future. In 2021, there are five ...

Next, you can lean on your marketing operations function to facilitate alignment with your customer data strategy. Marketing teams rely on accurate, up-to-the-minute customer data to provide ...

None of them featured marketing workflow and marketing operations software until last week. Adobe acquired Workfront , a marketing workflow, project management and Digital Asset Management (DAM ...

ARLINGTON, VA; November 3, 2021— Today, PBS announced several promotions within its Digital & Marketing, Technology & Operations, Foundation and Human Resources functions. Digital & Marketing ...

Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...

Versant has appointed a new suite of leadership hires across its marketing, news editorial standards, technology operations and legal divisions, the company announced Wednesday. As a part of the ...

Triple Helix's newest executive has a career spanning technical operations, sales, and executive management, most recently ...