Some 23% of firms with a command-and-control Marketing organizational structure have equal or lower revenue than their peers; 15% have higher revenue. Some 40% of firms with a networked Marketing ...

Many marketing organizations lack the organizational structure to energize and ... I've seen some fascinating org-chart changes as Marketing acquires new responsibilities for ABM. Here are four: The ...

The first step in recruiting a strong sales leader is to define your future leadership structure. In my experience, having a ...