Example structure of a mature growth marketing team of 20 people. Image Credits: Jonathan Martinez After the Series E round at Postmates, our team determined we could benefit from having dedicated ...

Revenue sustainability begins with the customer, yet marketing departments remain structured around individual marketing channels rather than customer needs or segments.

How to structure your team is something only you can best decide. But consider this: content marketing teams have digital skill sets in high demand. If you decide not to offer remote working ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. As a marketing agency owner, nothing hurts worse than seeing your ...

When marketing Wynwood 25, Related Group’s first market-rate rental community in Miami’s Wynwood neighborhood, TRG Management’s marketing team adopted a collaborative approach to promote the ...

Netflix reorganizes marketing team, while laying off 25 people. Plus Icon Film ... The goal is to de-layer the executive team and simplify its reporting structure, as well as trim costs.

As businesses consider the many variations of organisational model, Catherine Howard, UK&I marketing director at Atos, wonders whether there really is a correct approach. Since Atos won B2B Marketing ...