Lead the charge for marketing-performance measurement processes. Identify and implement the required infrastructure to maintain the consistent implementation of processes. As this function matures, it ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually ...

To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year. Knowledge-based marketing ...

Think of a journey. You might know your destination, but without a map you won't know how to get there. A framework helps you craft marketing plans and reach your goals. However, there are many types ...

4. Build your content strategy. Based on your marketing objectives and your target audience, map out a content plan. This should identify the main topics or buckets of content to include in your ...

Here are the essential components of a marketing plan that keeps the sales pipeline full. 1. Market research. Research is the backbone of the marketing plan. Your local library is a great place to ...

Marketing consists of four factors: product, price, placement and promotion. Strategies are an overall top level set of directions for achieving an objective. Think of a strategy as a road map to ...

Should I try mobile?? to ?How do I go about building mobile most effectively into my plans?? To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and ...