Lead the charge for marketing-performance measurement processes. Identify and implement the required infrastructure to maintain the consistent implementation of processes. As this function matures, it ...

To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year. Knowledge-based marketing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually ...

Think of a journey. You might know your destination, but without a map you won't know how to get there. A framework helps you craft marketing plans and reach your goals. However, there are many types ...

The following areas are the four essential ways to ensure you adopt an effective M&A marketing strategy ... executives or influence the product road map. 4. Empower customer-facing teams.

Should I try mobile?? to ?How do I go about building mobile most effectively into my plans?? To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and ...