This problem is too loose ... For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. The risk of skipping this step: Lack of filtering ...

Linux has a marketing problem, and it needs a marketing solution if it ever wants to increase its market share in the PC realm. If you’ve ever gone further into the diverse and layered world of ...

The problem is further amplified by the drive in the marketing world to always come up with new buzzwords that promise to make marketing easier. "Cultural branding" and "brand purpose" are two such ...

Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. In 2022, Emma was the confident VP of Marketing for a thriving ...

The author, Samuel Scott puts it simply: “The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.” His argument is that ...

The AI messaging problem reaches well beyond Google ... State University published in the Journal of Hospitality Marketing & Management earlier this year found that US consumers were less likely ...

It's about marketing, and yes ... Democrats didn't have that problem the last time they had control, and they won't next time either. What Republicans do have is a small number of policy mantras ...

This course examines the role of marketing research in four fundamental ways: (1) identification of a marketing problem and translation of that problem into an appropriate scientific question, (2) ...

Marketing expert Ivonne Kinser discusses the power of creativity, adaptability, and problem-solving in an AI-driven world on ...

Frustration is one thing, but the deeper problem is that your efficiency is quietly eroding. It's true. Marketers aren't fully using their entire martech stacks. But to be clear, I'm not saying you ...

It’s also talent in general — but that in itself may actually be a marketing problem. Finns should not only be taking opportunities to successfully market goods and services; they should also ...