For years, the tech industry has been obsessed with the next ‘big thing’. Blockchain, AI voice assistants, the metaverse – ...

Problem restatement helps you focus on the core of the problem ... Prior to launching Idea Sandbox in 2005, I spent 15 years building marketing, branding, and customer-experience strategy for The ...

Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs. The post How identity resolution fixes five ...

The problem is further amplified by the drive in the marketing world to always come up with new buzzwords that promise to make marketing easier. "Cultural branding" and "brand purpose" are two such ...

Linux has a marketing problem, and it needs a marketing solution if it ever wants to increase its market share in the PC realm. If you’ve ever gone further into the diverse and layered world of ...

The guidance new hires receive in their first few months can shape their approach to messaging, strategy and collaboration ...

The author, Samuel Scott puts it simply: “The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing.” His argument is that ...

The AI messaging problem reaches well beyond Google ... State University published in the Journal of Hospitality Marketing & Management earlier this year found that US consumers were less likely ...

This course examines the role of marketing research in four fundamental ways: (1) identification of a marketing problem and translation of that problem into an appropriate scientific question, (2) ...

Exclusive data from Marketing Week’s 2025 Career & Salary Survey shows pay gaps are widening, while recruitment woes continue ...