For example, if you have excellent customer service, make it a key part of your marketing ... Having a plan B can save your ...

Most importantly, a marketing plan must be aligned with the company's business plan ... which is often a result of a complete analysis of strengths, weaknesses, opportunities and threats, also known ...

A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. The ...

It’s more important than ever for business owners to establish a plan while staying flexible, Bank of America’s Tyrone Noel ...

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