Marketing Plan Definition: The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of ...
Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
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