When we look at the marketing mix or the 4 Ps of marketing Place is a key point. When looking at Place we are looking at how a firm delivers the value of the product or service that they created. This ...

For example, if your brand strategy positions you as a high-end product or service, set your prices, choose your advertising media and select where you'll sell your product accordingly.

The specific communication methods chosen are dependent on factors such as product place decisions and the marketing budget. For example, if a new toy product will be distributed through local ...

The term “marketing mix” is often used as shorthand for the Four Ps of marketing: product, placement, price and promotion. We’re also including the concepts of people and performance.

Marketing Science, Vol. 25, No. 5 (Sep. - Oct., 2006), pp. 440-456 (17 pages) We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered ...