Today, we're talking about the marketing mix. People call it the five Rs. It's mainly called the four Ps. The five Rs is like right place, right price, right product, but that also goes to the Ps.

Product "Product" is the first of the four P's of the marketing mix. This formula works in any industry and is an important tool for creating a product that customers want to buy.

The term “marketing mix” is often used as shorthand for the Four Ps of marketing: product, placement, price and promotion. We’re also including the concepts of people and performance.

Marketing Science, Vol. 25, No. 5 (Sep. - Oct., 2006), pp. 440-456 (17 pages) We develop a demand model for technology products that captures the effect of changes in the portfolio of models offered ...